ABA training sessions are written by booksellers for booksellers and are competency based, with content designed and included with the aim of improving performance and increasing sales.
I must thank you for the training course you ran on Converting Browsers into buyers. I sent six of my team to the course and they all gained a benefit from the course.
The real beneficiary of the course was our business. For us, an increase of 1% in our conversion rate will add about $50 a day. That doesn't sound like much but when we do that everyday it adds up to over $17,000 a year.
The cost of your course is a small price to pay as we saw the benefits of the course immediately to the tune of much more than 1% on our conversion rate.
I will be sending my team on this course at least yearly to refresh them on the best ways of converting browsers into buyers. Thanks Lucie for your effort, you received praise from all of those that attended the session.
Richard Hogan
The Next Chapter Books
I found this course extremely useful - I wish I'd done it when I was starting out, it would have made my life much easier! I have had very positive feedback from my staff who have attended.
Mark Rubbo
Readings Books & Music
About the trainer
Lucie Pepeyan is the ABA's Training Manager.
A qualified trainer (Certificate IV in Training and Assessment) and career bookseller of more than twenty years, she is able to bring a wealth of practical knowledge and experience to her sessions.
Lucie has worked in and run bookstores large and small, from independents to large groups, both in Australia and the UK. In this time Lucie has acted as mentor to many booksellers wanting to develop their skills, and has worked to create successful and dynamic teams.
For several years, Lucie also conducted a high profile weekly book review program on Melbourne radio, talking about favourite books and taking calls from listeners.
Scheduling sessions
ABA's aim is to offer training as broadly as possible for the convenience of our members. Session dates are posted on our homepage as they become available.
If you would like to book a special session for your staff, or for a group, please call Lucie Pepeyan on 03 9859 7322 or email her on lpepeyan@aba.org.au
Presentations & workshops
Whether it's for a conference, a trade fair, staff meeting or some other type of gathering, ABA Training can design and deliver a presentation or workshop tailored to your business.
If you would like to know more, please call Lucie Pepeyan on 03 9859 7322 or email her on lpepeyan@aba.org.au
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