Converting Browsers into Buyers
A full day, competency-based session aimed at booksellers new to the trade or anyone wanting to improve their selling skills.
- Gathering information
- Applying product knowledge
- Approaching customers
- Selling benefits
- Overcoming objections
- Closing the sale
- Maximising sales opportunities
Lead & Manage Teams
Designed for the busy manager or supervisor wanting to achieve their business goals by getting the best out of their staff. A full day training session that will help you achieve your goals through building a motivated and productive team.
- Leading team members by example
- Developing and communicating team objectives
- Giving feedback
- Monitor and appraise staff performance
- Implement policies and procedures and counsel team members
I commend the ABA and Lucie Pepeyan on the training sessions for booksellers. Despite (or maybe because of) having been in business for over forty years, I gained much from Lucie's Lead and Manage training course—not least being that there are new initiatives and energising attitudes to learn from younger booksellers.
Kay Craddock AM
Kay Craddock Antiquarian Booksellers
Selling Children’s Books
This isn't for those booksellers who love to get enquiries about kids books, and relish the opportunity to be creative in handselling and promotion - you're in your comfort zone.
It's for the many booksellers who feel they lack the tools to understand kids books well enough to be able to advise and recommend with confidence.
At some stage, that's been just about all of us.
Learning outcomes:
- Gaining product knowledge
- Assessing content
- Selling features and benefits
- Determining customer needs
- Engaging and involving children
- Recommending suitable product
Make the most of your training
Because training is an investment, it makes sense to do what you can to make that most of that investment.
Check out the form Building on Training for some easy hints and tips on how to get great long term benefits from training involvement, and use the Training Record to keep useful information easily accessible.
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