| eBook Seminar |
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The Future is Now: eBooks and bookselling in Australia With rapidly developing changes in how books are produced, sold and delivered to the reader, it is essential that booksellers keep informed and respond to new ways of communicating with customers and the changing options for purchasing adn selling books. In August, the ABA held a one-day seminar for booksellers to prepare for changes in the market and the rapidly growing impact of digital technology on the industry. Looking at eBooks, digital information services, social media and digital marketing, the seminar will empower booksellers with the skills to be an integral part of the changes in the marketplace. Keynote Webcast To maximise access to the essential information covered at the seminar, the ABA is offering a free members' only vodcast of the the Keynote presentation by Len Vlahos, COO of the American Booksellers Association. Len has been a key figure in developing strategies for American bookshops in the digital age and will be sharing his experience and insights on the current state of play of eBooks in the US and what role and opportunities there are for traditional retailers in the new digital market. Click on this link to access the Vodcast. |