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ABA training sessions are written by booksellers for booksellers and are competency based, with content designed and included with the aim of improving performance and increasing sales.
2010 sessions
Adelaide
Brisbane
Hobart
Melbourne
Perth
Sydney
Scheduling sessions
If you would like to book a session for your staff or for a group please contact Lucie Pepeyan on
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or 03 9859 7322
Presentations and workshops
Whether it's for a conference, a trade fair, staff meeting or some other type of gathering, ABA Training can design and deliver a presentation or workshop tailored to your business.
If you would like further information or to book a session please contact the ABA Training Manager,
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"I found this course extremely useful - I wish I'd done it when I was starting out, it would have made my life much easier! I have had very positive feedback from my staff who have attended."
Mark Rubbo
Managing Director, Readings Books, Music & Cafe
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Spring Booksellers' Weekend |
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Join the Spring Booksellers' Weekend to gain great insights into your industry, brush up on your skills and stimulate your senses. Whether you're an aspiring bookseller or a jaded owner needing inspiration, this two day in September will leave you bubbling over the ideas and motivaion.
Registrations are now being taken
Spring Booksellers' Weekend registration form
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This isn't for those booksellers who love to get enquiries about kids books, and relish the opportunity to be creative in handselling and promotion - you're in your comfort zone.
It's for the many booksellers who feel they lack the tools to understand kids books well enough to be able to advise and recommend with confidence.
At some stage, that's been just about all of us.
Learning outcomes include:
* Gaining product knowledge
* Assessing content
* Selling features and benefits
* Determining customer needs
* Engaging and involving children
* Recommending suitable product |
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Converting Browsers into Buyers |
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A full day, competency-based session aimed at booksellers new to the trade or anyone wanting to improve their selling skills.
Learning outcomes include:
* Gathering information
* Applying product knowledge
* Approaching customers
* Selling benefits
* Overcoming objections
* Closing the sale
* Maximising sales opportunities |
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Theft and fraud are common in a retail environment, with some forms of theft continuing to cost you money over the long term. However, loss can be caused by a multitude of reasons, from human error to system breakdown and beyond. Whatever the reason, the impact to your bottom line is the same.
Although you will never be able to eradicate loss completely, there are steps you can take to minimise your losses and protect your business.
If the extra sales you’re working hard to make are being lost through shrinkage, then your efforts are wasted.
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Designed for the busy manager or supervisor wanting to achieve their business goals by getting the best out of their staff. A full day training session that will help you achieve your goals through building a motivated and productive team.
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Would you like to become a bookseller? |
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Learn first hand from an experienced bookseller about the joys and challenges
of running a bookshop. Chris Harrington, ABA Past President provides a candid
introduction to working in the book industry.
The course is run by the Council of Adult Education
(CAE) in Melbourne, and runs over two three-hour sessions.
Further information
can be found on the CAE website: CAE
Short Courses Melbourne |
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